You can use it to plan every stage of the content production and distribution process. What is a content calendar?Ī content calendar is a framework used to effectively manage your content marketing program. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. Ideally, they should help keep you organized and provide structure to your efforts. Calendars can also help streamline collaboration and track marketing performance.
They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done.
Content calendars are widely used in content teams, regardless of the industry.
